How To Get More Online Clients Using A Little-Known Law Firm Promotion Technique

You've already spent the time and money to make your website the best it can be. But, unfortunately, visitors to your site are few and far between.

No visitors = No clients. So what do you do?

• OPTION 1: You bring in a search-engine expert who can try and optimize your website to rank higher in Google or one of the other search engines. Unfortunately, this method is very expensive and comes with absolutely no guarantees. And, by the way, it's an ongoing process and not just a one-time deal.

• OPTION 2: You start a PPC ("pay-per-click") campaign on Google, as Google is the most-used search engine. PPC ads appear on the right-hand side of the Google results page whenever anyone types in a search word or term. The visitor clicks on one of these ads and is taken to the advertiser's website.

The problem with this is if you want one of the top positions for your keyword, be prepared to pay an outrageous amount. For instance, let's say you're a Mesothelioma Attorney. Your keyword would be "mesothelioma attorney", since this is what potential mesothelioma victims would be searching for on the Internet.

Do you know what one of the top 3 positions on Google would cost you for that term?

As of this writing, $25.12. That means that every time anyone clicked on your ad you would be charged $25.12.

Doesn't matter if the person clicked on the ad by mistake. Doesn't matter if the person wasn't interested in your site and left immediately.

You're still on the hook for that click. (A quick aside: $25.12 is relatively cheap when you consider what that same click
would have cost you just a few years ago -- over $100. I should know. I once owned the domain name "MesotheliomaAttorney.com").

So What Else Is Left?

• OPTION 3: DIRECT NAVIGATION, also known as "Type-in Traffic".

According to Sedo.com almost 1 out of every 6 searches on the Internet involves DIRECT NAVIGATION.

DIRECT NAVIGATION is when the searcher puts the term he or she is searching for directly into their web browser window, adding the .com extension at the end (since this is the most popular extension in the world).

As an example, if someone is searching for the word "widgets", they could enter it at Google and immediately come face-to-face with over 156 MILLION entries. The searcher might go through the 10 entries on the first page, but most searchers don't go beyond that.

Instead, 16% of all searchers would ignore the search engines like Google and just type widgets.com into their browswer window, fully-expecting that a website containing their keyword would actually have the information they're looking for.

And if they didn't find what they were looking for at the .com website, they would then use one of the next most popular US extensions, which is .us.

Just to let you know what that can mean in potential visitors to the widgets.com site, the phrase "widgets" was searched 673,000 times on Google in November 2009, according to Google Adwords Keyword Tool.

By Sedo's calculation, that means that approximately 801,000 people wanted information about "widgets", with 84% (673,000) using Google and 16% (128,000) using Direct Navigation.

Now of course many of those searches could have been done by a single person multiple times, but even considering that, the numbers for Direct Navigation are still very impressive.

And keep in mind those numbers are just with Google! There's still MSN, Bing, Yahoo, etc. That adds up to even more searches. But let's be conservative. Let's stick with just Google's numbers.

So how does this help you?

Here's how our law firm promotion technique can help you. Let's say you're an attorney in Florida specializing in mesothelioma cases. You have a website but, unfortunately, not many visitors. Well, what if you owned the domain name FloridaMesotheliomaLawyer.com? Considering that the Google Adwords Keyword Tool states that 480 searches were conducted for the term "florida mesothelioma lawyer" last month, some quick math would show that if 480 searches represents 84%, then 91 people used Direct Navigation.

91 in one month. And that's just using Google stats. Multiply it by a year and that's a potential of over 1,000 additional visitors looking for a "florida mesothelioma attorney" on YOUR site.

What if just a few of those 1,000 turned into qualified clients?
What would that mean to your bottom line?

Now remember. You're not paying for any ads. You're not paying for search engine optimization. This is type-in traffic that would go directly to your site IF you owned the right domain name.

And the great thing is, you don't even have to set up a website for the new domain name. All you need to do is just forward the domain name to your regular website and anyone typing, for instance, FloridaMesotheliomaAttorney.com into their browser window, would be taken directly to YOUR main website. And domain name forwarding won't cost you a cent!

In addition, you get Instant Identification. Instead of , for example, XYZPartnersLegalCompanyLLC.com, you now have a name that instantly identifies what you can do for your client and, therefore, makes it more attractive.

It depends on your specialty. Listed below are many quality domain names that pertain to a variety of legal fields. There are probably a few that would fit nicely for you.

Many of these domain names rank highly in the major search engines.

If you're interested, just CLICK on the domain name(s) and send me a message.

I'll reply to your email ASAP.

• Instant Identification
• More quality visitors to your site
• More visitors = more clients
• Many of these domain names are highly indexed in the major search engines
• No marketing necessary
• These names are now also available for Lease

Just browse through the domain names below and CLICK ON the ones you're interested in. Include your name and pertinent contact information in the email box that pops up. All inquiries are confidential.

I will reply to your email ASAP with a price for the domain name you're inquiring about.

Remember. The right domain name for your legal field can do wonders for both your client base and your bottom line. Don't delay in building your client base. CLICK ON your quality domain name right now.